Factors influencing the intention to purchase an innovative tourism service for learning Northern Thai intellectualities using a conditional Logit model.
(Post on: 23 Jan, 2014 | 17:10:36)
Siriporn Srichoochart and Komsan Suriya Abstract A new type of tourism service is invented called “tourism for learning intellectualities” in Northern Thailand. The intellectualities are mainly categorized in three areas: craftsmanship, health and ecology. This innovative service aims to allow tourists to... Read More